Home » Marketing Higher and Further Education: An Educators Guide to Promoting Courses, Departments and Institutions by Paul Gibbs
Marketing Higher and Further Education: An Educators Guide to Promoting Courses, Departments and Institutions Paul Gibbs

Marketing Higher and Further Education: An Educators Guide to Promoting Courses, Departments and Institutions

Paul Gibbs

Published December 6th 2012
ISBN : 9781136609404
ebook
153 pages
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 About the Book 

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory,MoreA manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.